Stuart Kiefer and Beth Simpson

Division Manager, Loyalty Solutions, First Data
Director, Marketing Communications, Compass Group

Stuart Kiefer:

Stuart Kiefer is responsible the strategic focus, new product development and innovation for Loyalty and Personalized Marketing at First Data. Kiefer has more than 10 years of experience in creating, launching and managing loyalty-marketing programs.

Prior to his current role, Stuart managed large direct/database marketing relationships on behalf of First Data’s Donnelley Marketing Group. These efforts focused on the acquisition, retention and profitability of various credit card portfolios as well as the cross-sell efforts of partnering financial institutions. Also under Kiefer’s direction with the Donnelley group was First Data’s initial entry into the database management arena.

Before joining First Data, Kiefer spent more than seven years with America Online (AOL) developing and managing the company’s loyalty and reward programs. These programs were designed to acquire new customers, retain existing customers and drive specific consumer behavior on the AOL network. Kiefer also managed joint-venture programs with the American Airlines AAdvantage program and the Upromise College Savings program.

Stuart received a bachelor’s degree in business administration from Iowa State University in Ames, Iowa.

Beth Simpson:

As Director of Marketing Communications for the Compass Group Systems and Technology Department, Beth Simpson provides leadership to the Field Systems Marketing and Sales team and partners with the Compass Group Business Excellence team to identify and bring to market customer facing technology and innovations.

She is responsible for setting the strategic goals, policies and procedures and enhancing the contribution marketing and communications makes to the success of Compass’s customer facing technology strategy. In her current position, she has taken the lead in the research, design, development and deployment of the Compass Group loyalty solutions.

Beth has been involved in information services for the past 25 years, serving in roles ranging from software development, to business analysis, project management and technology sales and marketing. She graduated from North Carolina State University with a Bachelor of Science degree in Computer Science and currently resides in Concord, North Carolina.