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Shiv Gupta

Director, Customer Insights and Analytics
Farmers Insurance Group

How To Tell When The Customer Is Just Not That Into You - Developing a Platform for Optimization of Your Engagement Strategy

In his present role as Director – Customer Insights and Analytics with Farmers Insurance, Shiv Gupta leads the development of analytically driven customer strategies. One of his major responsibilities is leading efforts to identify high lifetime value (LTV) customers and develop analytically supported strategies to acquire and retain them. The LTV practice created by Shiv’s team was recently identified as a “Growth Best Practice” by Frost & Sullivan in 2009. 

To his present role, Shiv brings over 9 years of experience in data driven strategic knowledge, including expertise in the areas of marketing analytics and ROI, pricing and business forecasting. He has also developed an understanding of the unique challenges surrounding data driven strategic change.

Shiv Gupta has experience in the Insurance, Energy, Retail and CPG Industries and is an MBA graduate of the University of Chicago- Booth School of Business. A native of Chicago, he currently resides in Los Angeles.