Robert Passikoff and Jim Harris

Founder and President, Brand Keys
CEO, Office Media Network

Contemporary Engagement Measurement - Using Engagement to Measure Cross-Media Marketing

Robert Passikoff:

Robert is a sought-after speaker and thought leader on engagement and loyalty. Dr. Passikoff has 35 years of experience in strategic brand planning for a wide variety of B2B and B2C product and service categories. He has pioneered work in the area of loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement Indexâ, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty Indexâ, and the Women’s Wear Daily Fashion Brand Engagement Indexâ.

 

Jim Harris:

Mr. Harris brings a 20-year track record of achievement in consulting, strategy, planning, product development, brand management, integrated marketing, and market research to OMN. He is also the principal and founder of Thoughtstep, a Chicago-based strategic marketing consultancy serving leading traditional and new economy companies.