2012 SPONSORS

American Express LoyaltyEdge

Ceridian Stored Value Solutions (SVS)

Citi Retail Services

Clicktools

Comarch

DBG Loyalty

edō Interactive

Entertainment

Givex

Gold Mobile

Hyper Marketing

IC Group

Kobie Marketing

Pluris Marketing

SoundBite Communications

SVM

VeraCentra

2012 EXHIBITORS

500friends

Acxiom

Affinion Loyalty Group

Affinity Solutions

Aimia

Altair Customer Intelligence

Billeo

Bunchball

Ceridian Stored Value Solutions (SVS)

Chadwick Martin Bailey

Clicktools

Cvent

edō Interactive

Entertainment

FIS

Fiserv

FlipGive

Givex

Gold Mobile

Ifeelgoods

Loyalty Innovations

LoyaltyShares

Maritz

Mobilozophy

Mocapay

MovieTickets.com

Points.com

Propco Marketing

RewardStream

SAP

SoundBite Communications

SVM

Tata Consultancy Services

The Relational Capital Group

Tourico Holidays

TSYS

VeraCentra

2012 MEDIA PARTNERS

PYMNTS.com

The Nilson Report

Mu Hu

Director of Marketing & Strategic Planning - Golfsmith
Session: Do You Really Need a Loyalty Program?

Mu Hu, GolfsmithMu has more than 12 years experience in applying analytical solutions to customer management problems. As Director of CRM, he leads advanced analytics functions at Golfsmith where he is responsible for developing and implementing CRM strategies and loyalty programs. Prior to joining Golfsmith, Mu was the manager of database marketing at Zale Corporation. Mu holds a Master degree in Business Administration from Texas Christian University (TCU), and a BA in Journalism from Fudan University.