Vice-President, Loyalty & Consumer Engagement - IC Group
Workshop: The Power of Promotional Loyalty
Having juggled three children in diapers all at the same time, Leigh Thornberry is IC Group’s Vice-President of Loyalty & Consumer Engagement and resident mommy marketing expert. Leigh is a published children’s book author and has worked at Golden Books as a writer and then on the new product development team producing preschool toys. Leigh has also managed the development of Parenting and Kids' websites. Now, with over 15 years experience in Marketing to Moms, she leads the IC Group strategy team to develop targeted loyalty programs, eCRM programs, and promotions.