Session: Loyalty Program Optimization
John Kryczka is a Managing Director in PricewaterhouseCoopers' Actuarial Insurance Management Solutions Practice in Chicago. His clientele include some of the world's premier airline, credit card, and hospitality loyalty programs. His current role includes assisting clients with the quantification of the costs of its rewards program along with measuring the impact of future program changes. He has advised marketing managers on best practice strategies to optimize profitability using modelling techniques which identify predictors of profitable behaviour. John partners with the PwC Hospitality and PwC Banking practices to ensure alignment of actuarial processes and methodologies with applicable accounting principles.
Mr. Kryczka graduated with a B.S. in Mathematics and Statistics from Queen's University. He is a Fellow of the Casualty Actuarial Society (FCAS), a Fellow of the Canadian Institute of Actuaries (FCIA), and a Member of the American Academy of Actuaries (MAAA).