Session: Philosophy on Loyalty: Essential at the Confluence of Mobile, Hyperlocal and Daily Deals!
An insightful industry veteran, Bob Fetter is directly responsible for expanding Pluris' leadership position in media and communications, retail, and other key markets where optimizing marketing spend is becoming critical to consumer marketers. With more than 20 years of experience in sales, marketing, and operations, Bob helps leading marketing organizations implement break through ideas.
Known for his innate ability to quickly identify opportunities for brands to better engage their audience to improve their sales and marketing results, Bob has helped design more than 150 multi-channel marketing programs for major business-to-consumer and business-to-business companies in catalog, retail, healthcare, media and financial services industries.