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Barry Kirk

Director, Loyalty Strategy
Maritz

Workshop: Irrationally Loyal: The Neuroscience of Engagement

As the Director of Loyalty Strategy for Maritz, Barry Kirk assists clients in identifying and refining their customer engagement objectives, as well as defining solutions to drive customer retention and loyalty.

A self-described “geek marketer”, Barry brings his two passions --- marketing and technology – together in his work in the loyalty space. His background includes seven years in the consumer e-commerce field where he specialized in web business strategy, usability, and the development of high impact customer experiences. As a loyalty marketing expert, Barry's focus is in the area of integrated communications strategies that drive both brand engagement and increased customer lifetime value, as well as the application of emerging social media tools to loyalty strategies. He has over 10 years of experience with Maritz driving solutions for clients in the financial services, automotive, and technology sectors.

Barry is a graduate of the University of Missouri- Columbia School of Journalism. You can follow Barry’s ongoing thoughts on loyalty marketing on Twitter at www.twitter.com/rocketsummer.