Agenda

Detailed Agenda

SUNDAY, MAY 31

 

8:45a - 1:00p

LOYALTY EXPO GOLF SCRAMBLE - Sponsored by Loyalty 360

11:00a - 6:00p

LOYALTY EXPO REGISTRATION

WORKSHOPS

 

11:00a - 12:30p

TODD NELSON & JOHN BARTOLD, EPSILON - Economic Downturns: Is Loyalty Dead?

 

IAN BAER, BIG FUEL - Consumer Engagement 101 (& 102!)

 

SAHIR ANAND & CHRIS CUNNANE, ABERDEEN – Developing Lifetime Customer Value in a Down Economy

1:00 - 2:30p

DOMINIC HOFER, LOYLOGIC - Reward Business Models: Should Program Sponsors Really Earn on Rewards?

 

TOM SALUTZ & JOHN DAWSON, DATACO - The Retention Imperative

 

CMO Council

2:30 – 3:00p

Break

3:00 - 4:30p

BARRY KIRK & TIM CRANK, MARITZ LOYALTY MARKETING – The Gamification of Loyalty: Driving Deeper Customer Engagement Through the Power of Play

 

DOUG ROZEN & JEFF ANULEWICZ, CARLSON MARKETING - Mobilize Your Loyalty Program, MobilizeYour Company, & While You’re at it, Build Stronger Relations­hips. It’s Not Just About the Transactions, it’s the Interaction.

 

WILL NIPPER, SCOTT McCLARY, & JANICE RUDENAUER, ACXIOM - Build Lifetime Value with Strategic, Cross-Channel Communications 

5:30 - 7:00p

WELCOME RECEPTION - Exhibit Hall Open­

MONDAY, JUNE 1

 

7:30a- 7:00p

LOYALTY EXPO REGISTRATION

8:00 - 8:15a    

WELCOME - Mark Johnson, Loyalty 360

8:15 - 9:15a

TIMOTHY KEININGHAM, IPSOS - Loyalty Acting On Facts Not Faith: Identifying Realities & Myths About Loyalty To Ensure Quality In Your Research & Strategy

9:30 - 10:30a

DEBORAH EASTMAN, SATMETRIX - Net Promoter: A Driving Force for Customer Loyalty

10:30-10:45a  

Break

10:45a - 12:00p

DAVE TAMBLING & CONNIE CHESNER, BRANDMIND - Inside-out Loyalty: Understanding the Psyche of Today’s Loyal Customer

12:00p - 7:00p            

EXHIBIT HALL OPEN

12:00p – 1:00p           

LUNCH 

12:00p - 7:00p            

COCKTAIL RECEPTION – Sponsored by Teleformix

BREAKOUTS

 

1:30 - 2:15p

ANDREW MORRIS, MORRIS ADVISORS; VICTOR VARNEY, VAYULOGIC; MATT MONTE, DATALOGIC; & WALT GRANVILLE, ROCKETBUX - Mobile Marketing: Building Loyalty Using the Processing Power & 2-way Communications Capability in the Hands of Your Customers

 

BLAISE JAMES, GALLUP - From Price to Advice: Driving Sustainable Advantage in B2B Markets

BREAKOUTS

 

2:30 - 3:15p

DAVID ROSEN & MATT HOWLAND, LOYALTY LAB; DAVE BALTER,
BZZAGENT; & GREG DOLAN, CAMPBELL’S SOUP - Extending the Dialogue - Loyalty for CPG

 

BOB FETTER, PLURIS - Optimizing Customer Engagement with Your Brand 

 

BRENT HARMS, ID LOYALTY - Driver’s License for Loyalty: Research, Results,
& Reality

 

PHIL RUBIN, rDIALOGUE - Introducing a Better Metric for Loyalty &
Relationship Marketing: Comp Customers™ 

3:15 – 3:45

Break – Exhibit Hall Sponsored by Kobie Marketing

3:45 – 4:30p

TOM BEECHER, MALL NETWORKS & ADAM BASHE, FUTURETRUST - Innovation in Loyalty Programs: Best Practices and Case Studies

 

DERK MOLLER & SCOTT RICHARDSON, REWARDS ARVATO SERVICES - Global Loyalty: Challenges of International Loyalty Programmes

ED BRASWELL, EDO INTERACTIVE - How Innovative & Economic Factors are Revolutionizing Digital Incentives & Couponing: Combining Behavioral Targeting & Value to Reach Micro-targeted Audiences

 

RICK FERGUSON, COLLOQUY - Census Talk 2009: Sizing Up the US Loyalty Marketing Industry

4:45 - 5:30p

STEVE BABICK, METROSPLASH & JOSE MARTINEZ, GRAND INCENTIVES
- What Can We Learn from the Grocer about Customer Loyalty? What is the Glue that Makes the Finnicky Grocery Shopper Stick?

 

JONATHAN SILVER, AFFINITY SOLUTIONS & NICK MEDINA, EXXONMOBIL
SPEEDPASS - Retailer-Bank Partnerships: Going Beyond Merchant-Funded Rewards 

 

CHRIS COTTLE, ALLEGIANCE & CLAIRE HOWELLS, ZIONS
BANCORPORATION - How to Make Voice-of-Customer (VOC) Enterprise Feedback and Engagement Initiatives Payoff

 

BILL HANIFIN, HANIFIN LOYALTY & BJORN LARSEN, EDHANCE - Building
Engagement with Millennials

TUES., JUNE 2

 

7:30a - 12:00p

EXHIBIT HALL OPEN

BREAKOUTS & PANEL DISCUSSIONS

8:00 - 8:45a

LYNNE LAUBE & SCOTT GRIMES, CARDLYTICS - The Perfect Storm in Debit
Loyalty

 

MIKE RYAN, MADISON PERFORMANCE; LOUISE ANDERSON, ANDERSON
PERFORMANCE IMPROVEMENT; GREG LEWIS, MOTIVATION EXCELLENCE; & TOM WEBSTER , ITA GROUP - Loyalty Program Best Practices in Challenging Time

 

LEIGH BENATAR, BRAND KEYS - Wake Up & Smell the Loyalty: How Loyalty Metrics Could Have Prevented Starbucks from Burning the Brand (& Other Predictive Loyalty Applications)

 

WAYDE FLEENER, CARLSON MARKETING - Why Guess When You Can
Know? Creative Ways to Measure Loyalty Programs

9:00 - 9:45a

RICH PHILLIPS, MARITZ LOYALTY MARKETING - High-Definition Loyalty:
Clarifying a New Vision for Customer Retention & Growth

 

DON HUGHES, KOBIE MARKETING – Mobilizing Loyalty – Micro- offers and Mobile Interaction: Leveraging today’s mobile technologies to move product, reduce inventory and increase communication.

 

IVAN FRANK, EPRIZE – Engagement Loyalty: 4 Keys to Success

 

DOUG PRESS, THE INCENTIVE GROUP & AL KELLEY, NEC - Insulation: From Shared to Exclusive

9:45 – 10:15a

Break

10:15 - 11:00a

ANDY ALTHAUSER, BRIDGE 2 SOLUTIONS - Translating Millions of Rewards
into Personal Engagement

 

JIM DOUGLASS, VESDIA - Matchmaking in 2009: How Merchant Networks Connect Retailers with Engaged Consume

 

TODD NELSON, EPSILON - The Balance Shifts - Emotional Overtakes Economic Drivers

 

MIKE BLYTH, GROUPE AEROPLAN - Going from 0-120mph in 18 Months: How Sainsbury, UK is Using Granular Customer Data to Shape the Shopping Experience, Build Customer Intimacy & Drive Customer Loyalty in One of the World’s Toughest Markets

11:15a - 12:00p

JJ RORIE, FIRST DATA - Loyalty in a Tough Economy: Using Analytics to
Attract & Retain Customers

 

MARK FRIEDMAN, SOUNDBITE - The Evolution of Consumer Preferences: Time to Re-evaluate Your Strategy

 

MARCIN KOSCIAK, COMARCH & DAN THOMPSON, PEMCO TECHNOLOGIES – Focus on Credit Card Loyalty in Difficult Financial Times

 

SARAH PHELPS, FIRST ANNAPOLIS; JILL NOBLETT, WYNDHAM; KURT
APEN, EBAY; & BEVERLY HOLLIFIELD, AT&T - Best Practices in Loyalty

12:15 - 1:15p  

PHIL RUBIN, rDIALOGUE - Conference Wrap-Up

ROUNDTABLES

1:30 - 3:00p

AFFINION - Trends in Legislation & Loyalty Funding

 

rDIALOGUE - Integrating Loyalty into the Organization

 

METROSPLASH - Loyalty Lessons Learned in the Grocery Sector

 

KOBIE MARKETING - Customer Latency: Moving Beyond Acquisition & Focusing on a Strategy to Engage Customers & Maximize Profits

 

EPSILON - “You Know the Problem with Loyalty?”

 

DATACO - The Retention Imperative

 

HANIFIN LOYALTY - Social Media & Loyalty: How Do They Fit?

 

CCG - How to Assess & Benchmark your Loyalty Program

 

FIRST DATA - Partnership Marketing: Financial Institutions & Retailers Can Build Stronger Loyalty Programs Together

 

THE INCENTIVE GROUP - “Ask the Expert” B2B Loyalty Program Q&A

 

CARLSON MARKETING - Customer Relationships & The Recession: Focusing on What Matters Most for Your Business