Bunchball is the industry leader in gamification, an innovative way of engaging users, motivating employees and increasing customer loyalty. Gamification works by integrating game mechanics into digital experiences to influence and motivate people through fun, engaging activities. This helps drive a deeper, more compelling user experience, which leads to tangible business benefits, such as increased employee productivity, customer loyalty and revenues. Bunchball's Nitro platform is being used by some of the world's leading companies to create experiences that combine intuitive game mechanics with compelling content. Bunchball's customers include Warner Bros., Comcast, USA Network, LiveOps and Hasbro. These companies use Bunchball's Nitro gamification platform, and its powerful analytics solution, to create customized, actionable and scalable experiences for consumers, employees and partners. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, Correlation Ventures, and Adobe Systems Incorporated.