Alterian
Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform . Alterian is driving the transformation of marketing and communications, making it practical and cost-effective for companies to achieve multichannel engagement with the individual.
The Alterian platform combines campaign management , web content management , email and social media monitoring tools to help marketers be more insightful, engaging and accountable than ever before, by sending the best, most relevant message at the right time – regardless of channel. One of the key differentiators of the Alterian offering is that the various elements are integrated. The marketer can move seamlessly between organizing their resources, undertaking analytics, planning a campaign and overseeing the approvals necessary to drive things to timely completion.
Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform , SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.
Alterian works with over 150 marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform, or Alterian’s Partner Network, email .(JavaScript must be enabled to view this email address) or visit the Alterian blog at www.engagingtimes.com .