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Transforming Unwanted Points into the World’s First Global Currency for Giving: Creating a Sustainable Model for Socially Responsible Loyalty

Presenters

Gerrit McGowan, Founder & CEO - KULA Causes
Alexandra Best, VP Marketing - RewardStream

Session Overview

KULA Causes has emerged in response to today’s consumers’ increasing desire to engage in socially responsible commerce. The team at KULA marries a heartfelt passion for giving with a practical solution for transforming orphaned reward program points into tangible gifts that reach into every corner of the earth. In this talk Gerrit McGowan, founder and CEO of KULA Causes, will introduce a novel solution to a growing problem – unredeemed frequent flier, hotel, credit card and other loyalty reward program points. Alexandra Best, VP Marketing with RewardStream, will share insights into some of the technical wizardry that powers this enchanting entrant into the world of socially responsible loyalty.