• HOME
• SESSIONS
  • AGENDA
  • SPEAKERS
• SPONSORS/EXHIBITORS
  • SPONSORS
  • EXHIBITORS
• ATTENDEES
• ACCOMMODATIONS
• PRESS ROOM
• ABOUT US
• REGISTRATION
• PAST EXPOS
  • 2008-2011 SHOWS
  • TESTIMONIALS

Loyalty Program Optimization

Presenters

Rik Reppe, Principal, Experience Design - PricewaterhouseCoopers
John Kryczka, Managing Director, Actuarial Insurance Management Solutions Practice - PricewaterhouseCoopers

Session Overview

Loyalty program membership in the U.S. has continued to increase at double digit rates over the past three years despite the lagging U.S. growth.  Customers are overwhelmed with a variety of choices and it is difficult to distinguish your program among the many competitors.  The challenge is to provide customers with a world class loyalty program which identifies and rewards customer behaviour while optimizing profitability.  In this session, we will discuss the benefits of implementing a currency management capability.  Improved measurement of redemption costs, better monitoring/tracking of customer behaviour, dynamic decisioning, and advanced marketing tactics (e.g. behavioural economics) can lower the overall cost of redemptions while delivering a higher perceived value to the consumer.  We will also discuss the benefits of ongoing liability modelling to improve program decisions.