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How to Create Loyalty (and the Brands That Are Doing It Best)

Presenters

Robert Passikoff, Ph.D., Founder and President - Brand Keys, Inc.
Amy Shea, EVP, Director of Global Brand Development - Brand Keys, Inc.

Session Overview

Regardless of the platform used for outreach, one truth remains: an increase in customer loyalty will show up at the register. But loyalty has two sides: creating it and keeping it.

Brand Keys, a global leader in loyalty and engagement metrics, will demonstrate why understanding the unarticulated ideal consumer holds in a category is critical to unlocking the emotional and rational desires that cause consumers to engage with brands and to become loyal – and profitable – customers.

Brand Keys Managing partners, Dr. Robert Passikoff and Amy Shea will share the most recent results of the 2012 Customer Loyalty Engagement Index, encompassing 85 product and service categories, including airlines, cosmetics, social networking sites, retailers, hotels, and technology brands,  and addressing 600 specific brands, including Apple iPhone, Microsoft, T.J. Maxx, Toyota, Progressive Insurance, Amazon, Domino’s, and Verizon.

Contest

Compare your guess for the first-place brands against Brand Keys' 2012 findings from its annual Customer Loyalty Index - a national study of loyalty and engagement in over 85 categories and 600 brands, according to the brands own customers! Those who get all ten first-place brands correct will be entered in a drawing to win prizes! To be eligible to win, you must be present at the Brand Keys session.

Click here to take the Brand Keys Customer Loyalty Engagement Index survey.