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Mobile Loyalty: Leveraging Mobile Programs to Increase Brand Loyalty and Drive Traffic to Your Business

Presenters

David Farris, Franchise Services Consultant - Yumilicious!
Doug Dwyre, President - Mocapay

Session Overview

Forrester Research predicts that marketers and merchants will take the training wheels off mobile programs and start investing in more robust mobile marketing, loyalty and commerce strategies in 2012. For many, the question is how? 
 

In this presentation, learn how mobile marketing programs (messages, coupons, comp cards, etc.) can work together to increase brand loyalty and allow you to engage your guests both inside and outside of your store locations.

Doug Dwyre, president of Mocapay, and David Farris, Franchise Services Consultant for Yumilicious, will provide insight into the following questions during this presentation:
 

• Why do mobile marketing, gift and loyalty programs make sense for any size merchant?
• How can these programs work within an existing marketing plan to increase customer engagement?
• What should a merchant consider when creating and implementing a mobile loyalty program?
• What are some best practice guidelines for ongoing mobile marketing campaigns?   
• What kind of results are you seeing?
• What has customer feedback been?