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Beyond the Demographic Group: Using Technology to Build Smarter Customer Segmentation that Leads to Better Retention and Returns

Presenters

Jen Millard, CRO - Truaxis
Charles Wetzel, CEO - Buxton Analytics
Al Montalvo, Director of New Sales and Emerging Channels - The Body Shop
Richard Last, Lecturer in Digital Retail - University of North Texas

Session Overview

Customer reward and retention strategies have been stuck in the past. The lack of precision is impacting customer satisfaction and preventing optimal program incomes. What do next-generation loyalty programs need to move forward? Scalability and precision. A panel of industry experts practitioners and marketers will share their experiences, insights, and best practices on new innovations that use data to intelligently identify customers and tailor products that cultivate their long-term loyalty and advocacy, all while reducing bottom line operating costs and increasing top line revenue growth. Attendees will walk away with turnkey knowledge on strategies to increase customer for engagement and harness their full potential to drive additional growth.