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B2B-Focused Session: Achieving Customer Advocacy in the B2B World

Presenters

Kim Hammond, National Director of Client Experience - Quality Technology Services
Karen Posey, Senior Consultant - Geehan Group

Session Overview

In the B2B world the typical programs that interface with customers are forums, focus groups, reference, loyalty and satisfaction measuring.

Learn how marketing can use these touch points to map a predictable path that moves from customer satisfaction to loyalty to advocacy including:

• The measurable ROI difference between satisfaction, loyalty to advocacy
• Strategies and programs to move from satisfaction to loyalty to advocacy
• Why advocacy will maximize top and bottom-line results
• Where your marketing dollars should be concentrated to drive true loyalty with your most important clients