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2012 Workshop: What’s Possible? What’s Meaningful? How to Turn Data into Actionable Customer Insight

Presenters

Connie Hill, President - VeraCentra
David Resnick, Vice President Client Solutions - VeraCentra

Session Overview

Whether your role is Loyalty, CRM, Customer Marketing, or any role that affects the overall customer experience, chances are you are the one tasked with implementing a solution that leverages your data to enable customer insight. Yet aggregating data into useful insight to drive customer experience and influence customer behavior is no easy task.  It’s hard to separate the chatter from useful information.  Where do you start?

This two part workshop on leveraging data to create useful customer insight will help you craft a solution that fits your company and will prepare you for successful execution of that solution. 

The workshop will kick off with a discussion about the magic of data. You will understand the many ways data delivers value and how to map that value to your own organization. Topics here include:

• How bits of disparate data transform to enable customer insight
• How insight informs customer experience design
• How data can be used to drive desired customer behavior

Once a solution vision is formulated, part two will cover ways to successfully execute on that vision.  Topics here include

• Designing an approach that guarantees successful solution execution
• How to get high levels of buy-in across your organization
• Understanding the tools, skills and process changes needed for success

The session will include real stories about the different ways marketers successfully drove customer insight initiatives within their organizations.

By attending this workshop, you will understand how you can put customer data to work in your organization by crystallizing a vision for what’s possible and designing a roadmap to get there.