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2012 Workshop: The Power of Promotional Loyalty

Presenters

Leigh Thornberry, Vice-President, Loyalty & Consumer Engagement - IC Group
Anthony Aguiar, Loyalty Strategist - IC Group

Session Overview

This interactive session walks participants through an actual loyalty program, from first engagement to loyalist, and shows how promotions play a big part in its success. See how real-world, live loyalty programs, like Kimberly-Clark’s HUGGIES Enjoy The Ride Rewards and Subway Restaurants Scrabble at Subway, have attracted millions of members. Finally, learn how a successful loyalty program uses a multi-faceted social approach to establish deeper connections with members.

Participants will benefit from this session by:

1. Experiencing how a world-leading brand’s loyalty strategy works
2. Learning how to successfully implement promotional tactics into your own loyalty program (within a defined budget)
3. Discovering ways to engage consumers by offering larger, more dreamier prizes that go beyond what you thought you could afford