Presenter
Mike Romano, Senior Vice President - SoundBite Communications’ Mobile Services Business Unit
Session Overview
Mobile Marketing offers an unprecedented opportunity to transform existing loyalty programs and create innovative new loyalty programs that deliver breakthrough results. Whether it’s acquiring new customers, turning casual shoppers into loyal customers with more frequent purchases or increasing basket size – mobile marketing is delivering big rewards to those that are investing. Attendees will learn the critical success factors for mobilizing your loyalty program, including:
• Mobile Marketing Best Practices as applied to your Loyalty and Rewards program
• How to design and implement a successful cardless loyalty program
• Keys to building your mobile marketing database
• How to capture, and leverage, consumer preferences to maximize mobile marketing’s impact
• The state of mobile marketing and loyalty – as gleaned from SoundBite’s 2012 market survey