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2012 Workshop: Engagement Beyond Transactional Loyalty: The Next Step in Building Customer Relationships

Presenters

Meg Culp, VP Strategy - rDialogue
Phil Rubin, CEO & President - rDialogue
Megan DeCosta, SVP Loyalty Services - Citi Retail Services
Cheryl Vucsko, VP Loyalty Partner Manager - Citi Retail Services

Session Overview

Brands need to connect with customers on an emotional level for there to be real loyalty, yet most fail and resort to "price or prizes".  While Transactional Loyalty or "Spend and Get" promotions have become table stakes in engaging customers, the loyalty leaders go much further.

In this session, we'll look at ways to engage customers beyond the transaction and between purchases to create stronger customer relationships and ultimately drive spending. We’ll showcase best practices through industry use cases to help identify smart strategies and tactics you can apply in your business.

Our working session will address:

• Non-Transactional Loyalty Defined
• Benefits of Non-Transactional Loyalty
• Real World Applications
• Moving Ideas to Action

As part of the session, we'll work with you to identify how non-transactional loyalty can help you to:

• Create multi-dimensional customer relationships
• Keep your brand top of mind between purchase cycles
• Drive sales and engagement without the cost of including an offer
• Create differentiation that's hard for the competition to match

Come prepared to participate and you'll walk away with a thorough understanding of best practices to apply to your company for maximum impact! We'll help you start to brainstorm ideas for your business during the session and provide a tool kit to leverage when you get back to the office!