Presented By:
Connie Hill, President and Founder - VeraCentra
Dr. John Todor, Managing Partner - The Whetstone Edge
Barbara Cerf, Corporate Vice President, Women's Market - New York Life Insurance
There is significant pressure on marketers to create a differentiated customer experience and to build profitable customer relationships- in an environment where the customer has more control and has become less loyal. With business as competitive as it is today, creating a solution to this issue as rapidly as possible will provide companies with a competitive advantage.
This session will address how to quickly adapt to changing customers and conditions without complicated organizational transformation and without major investments in technology.
During this session, consumer psychologist Dr. John Todor will describe strategies to win customer mind-share, Connie Hill of VeraCentra will discuss how your organization can be more responsive by using affordable technology to create dialogs and relationships with customers. Barbara Cerf, Vice President of New York Life will share how New York Life puts these strategies and technologies into practice within the Women’s Business Unit at New York Life.
Take-aways include:
o pointing you in the right strategic direction
o helping you devise appropriate tactics so you can act quickly
o understanding how you can create a competitive advantage through differentiated customer experience
o securing the highest -value customers to your organization.