Presented By:
Lars Holmquist, Chief Marketing Officer - Vesdia Corporation
Scott Wall, Vice President, National Sales - AMC Theatres
Lori Joy Watanabe - Manager, Partner Marketing - Hawaiian Airlines
Loyalty marketing hit an inflection point in the economic turmoil of 2009. Rewards programs had become near universal in many industries and often had similar, if not the same, value propositions. So if these programs deliver an equivalent value, how can we drive preference? If 2009 was a year of sobering reality, then 2010 is a year of an acute focus on results. Partnership marketing therefore has evolved from simple brand association and cross-promotions to data-driven, results-oriented programs that must drive incremental sales for each partner.
How do you take your partnership marketing program to the next level, differentiating your program from so many others available to consumers? Merchant networks have rapidly become an efficient and productive form of partnership marketing. What was once an interesting concept, now delivers significant purchase volumes to the participating companies. In addition, consumer acceptance and familiarity is growing.
This panel session will include and overview of a very successful partnership marketing program that connects Hawaiian Airlines, AMC Theatres and Vesdia Corporation. A full overview will be presented that illustrates how this is an optimal marketing program for all parties.
Attendees will hear first hand how the combination of an online shopping mall, a network of in-store retailers at the national and local levels, and robust marketing support connects consumers with retailers and delivers results.