Presented By:
Suzy Cox, Vice President, Group Account Director - Carlson Marketing Worldwide
Abbey Dryden, Assistant Brand Manager, Baby Care - Procter & Gamble
The Pampers Gifts to Grow program has successfully developed a consumer data base of over 6MM customers. Furthermore this program has been able to generate a positive ROI based on fully loaded costs. It has allowed the Pampers brand to drive BOTH sales and the bottom line without resorting to coupon wars with their competitors. The Gifts to Grow program is allowing Pampers to have an informed and meaningful, 1:1 dialog with their customers and the results are improved customer retention and incremental sales.
What the audience will learn:
· What kinds of brands and scale are necessary to make an initiative like this work for them
· How to build the value proposition and still remain profitable
· How to drive for results (retention and increase customer purchases)
· Pitfalls to avoid