Presented By:
Michael Hemsey, President - Kobie Marketing
Judy Christa-Cathey, Vice President, Hampton Brand Marketing - Hilton Worldwide
Without a framework to create, innovate, and ensure a unified customer experience, your company’s best intentions in marketing, loyalty programs, employee involvement and customer service collapse. Poor customer experiences undermine those investments, and cost companies almost $100 billion dollars annually in lost purchases and defections to the competition. Who’s the champion of the Customer in your organization, and how does your work influence the Experience?
Join Michael Hemsey, President of Kobie Marketing to understand how brand leaders in a variety of industries holistically view and manage the customer experience—and understand, design, and continuously invest in positive experiences to drive sales, loyalty, and market growth.
These real-life examples will help you create your own customer experience framework and develop best practices for your company, and your customers.