Presented By:
Jake Sterling, Division Vice President, Payment Technology - Maritz Real-Time Rewards
Philippe Bontemps - Vice President Business Development - Welcome Real-Time
Jonathan Silver, President and CEO - Affinity Solutions
Sandra Gudat, President and CEO - Customer Communications Group
Ann Schmitt - Principal - Retail Financial Solutions
Martha Kanner - Point of Sale Loyalty Product Manager - Alpha Bank Greece

Powerful market dynamics are bringing us to an inflection point in customer engagement and loyalty marketing:

Traditional rewards programs are becoming commoditized
Customers have more choices than ever
Retailers are more sensitive than ever about costs of payment acceptance
Technology capabilities surrounding the point of purchase have rapidly grown

The market is ripe for extending loyalty to the point of sale - the "last mile" in customer engagement, and a powerful opportunity to create lasting value where there was once only cost.

Point-of-sale loyalty programs create a direct point of engagement to customers creating real value for Card Issuers/Processors, Retailers and Customers:

Card Issuers Want:

Increase customer spend/transaction volume
Differentiate offering/product from competitive programs
Enhance value proposition for interchange/merchant service fees

Customers Want:

Relevant and meaningful interactions and promotional offers
Ease of use and participation
On-Demand reward and recognition

Retailers Want:

Greater insights on customer buying behaviors and preferences
Tangible results from programs
Lower costs and more value for their customers
Uninterrupted service performance

Jake Sterling, Financial Services and Point-of-Sale technology expert, will lead an interactive discussion about point of sale Loyalty and the value it creates. Alpha Bank will discuss their point-of-sale loyalty program “Bonus”; providing campaign examples and results.

Point-of-Sale Loyalty: “The Last Mile in Loyalty”

Agenda