Presented By:
Bill Hanifin, Managing Director - Hanifin Loyalty, LLC
John Becvar, Director, Loyalty Marketing - Groupon
Michael La Kier, Marketing Director - The Coca-Cola Company
Larry Filler, Partner - Boire Filler Group
BJ Emerson, Social Technology Officer - Tasti D-Lite
The rise of social media has given companies the opportunity to create a tighter bond with their customers by increasing the both the frequency and intimacy of the brand's touch points. Loyalty driven through social media utilizes some aspects of a traditional rewards campaign but often finds itself in the esoteric area of brand building.
While this may seem more complicated the good news is that customers connecting through this new channel can be much less expensive to retain and still be the most valuable. This panel will dissect real world examples of how Twitter, Facebook and the brave new social world is becoming the most cost effective way to keep your best customers.