Presented By:
Marti Beller, President - Affinion Loyalty Group
Mark Shipley, President - Young America
Jeff Robertson, Vice President, Loyalty Programs - Delta Air Lines, Inc
Susan Menke, Vice President, Behavioral Economist - Mintel International Group
Geri Green, Marketing Division Lead, Loyalty & Product Design - Barclaycard
Consumer trends have never been so powerful in determining the success of business as they are today. Today’s customers demand more control over their finances, a sense of trust in the businesses they patronize, and solutions that accommodate their increasing comfort with mobile and social technologies. Businesses must respond to these new demands if they hope to remain competitive in the emerging post-recession era.
This panel will focus on how to create best-in-class loyalty program offerings based on marketplace and consumer trends, which include Savings, Trust, Technology and Control, and how these trends will last long past the Great Recession. You’ll better understand the factors that go into consumers’ purchasing decisions today, and learn what consumer behaviors are driving the latest product innovations.