Loyalty Program Economics: Managing a Profitable Loyalty Program

Presented By:
Sarah Phelps, Principal - First Annapolis Consulting, Inc.
John Kryczka, Director - PricewaterhouseCoopers, LLP


Loyalty programs costs are subject to internal as well as external drivers.  Recent changes in the economy and resulting impact on consumers, has caused program costs and liabilities to fluctuate wildly.  For program managers, this places a new premium on effective cost and liability management.  In this session, you will hear from two industry experts on the primary drivers of rewards program cost variation and effective ways to monitor and to manage your program for maximization of value to your organization.