Presented By:
Andrew Pyper, Senior Director of Loyalty and Credit Marketing - Saks Fifth Avenue
Guy Dilger, Consultant - LoyaltyOne Consulting
Operating a loyalty program means heeding the voice of many consumers. LoyaltyOne’s Guy Dilger will draw from the COLLOQUY 2010 Retail Loyalty Index to illuminate how loyalty marketing enables retailers to develop long-term, reciprocal customer relationships through tailored rewards. Saks Fifth Avenue’s Andrew Pyper will follow with examples of how the luxury retailer uses customer data, collected through its SAKSFIRST store-card only program, to enable associates to better understand, and anticipate, client needs. This is a distinct opportunity to learn how to leverage customer-centric data from both the researcher and operator.
1. How loyalty marketing distinguishes retailers from the EDLP, giving them a competitive edge.
2. Key ways in which customer data is used to improve the one-to-one shopper experience.
3. Changes in consumer behavior – affluent and not –and how loyalty fits in.