• HOME
• AGENDA/SPEAKERS
  • AGENDA
  • SPEAKERS
• SPONSORS/EXHIBITORS
  • SPONSORS
  • EXHIBITORS
• ATTENDEES
• ACCOMMODATIONS
• PRESS ROOM
• ABOUT US
• REGISTRATION
• PAST EXPOS
  • 2009
  • 2008

Keys to Successful Loyalty & Reward Programs for B2B Firms

Presented By:
Sean Geehan, CEO and Founder - Geehan Group
Scott Collins, Vice President and Head of Law School Business Unit - LexisNexis

To successfully achieve customer loyalty in a B2B organization, you must apply strategies that are very different than those used in the consumer world.  While the end-users are an important component, loyalty in the B2B world is more complex since it involves influencers and decision makers throughout the entire organization who may never actually use your product or service.

Uncover the critical differences between B2C and B2B, and explore how to successfully apply B2B loyalty principles to drive predictable and sustainable profitable growth!

In this seminar, you will:

• Understand the B2B environment and why loyalty and rewards programs require a different approach
• Understand and learn how to take loyalty beyond the user level
• Hear how these approaches have been successfully implemented at LexisNexis

Sean and Scott will leave you with practical strategies for securing loyalty that will lead your organization toward achieving predictable, sustainable and profitable growth.