Presented By:
Shiv Gupta, Director, Customer Insights and Analytics - Farmers Insurance Group
As marketing professionals we are entering an era with new opportunities to engage with the customer, we are also seeing the downward influence of some powerful traditional communication channels. This upheaval has changed many of the rules of communication and marketing. The rules, however, are not immune to two age-old questions. “Which customer is worth engaging?” and “How much is too much?”
However, technological advancements that are driving channel and media choice are also creating a powerful revolution in understanding marketing value. Join Shiv Gupta, Director of Customer Insights at Farmers Insurance as he discussed how you can take advantage of new technologies to optimize the return on your engagement strategy.