Presented By:
Jim Menadier, President & CEO - Maritz
Stef Anderson, First Vice President, Loyalty & Rewards - SunTrust Bank
Adam Bashe, Managing Principal, Strategic Affinity
Samuel Schwalb, Director, Loyalty & Retention - Kaiser Permanente Health Plan
Dave Sims, Vice President, Direct Marketing - GNC
“Brand Ambassador.” It’s a term many have heard, but what does it really mean? How do you develop brand ambassadors?
Delivering the brand from the inside out, ensuring that every front-line employee consistently delivers on your brand’s promise is crucial to driving customer loyalty. While this depth and breadth of education presents a host of unique challenges, companies that overcome them will develop emotionally engaged brand ambassadors who are motivated to deliver a positive customer experience.
In this Employee Training Session, a panel of experts will share their insights into how to turn employees into brand ambassadors. Representatives from Maritz, GNC, Suntrust, Strategic Affinity and Kaiser Permanente Health Plan will offer their in-the-trenches experience and proven tactics and tools to help you: