Joe Cothrel, Chief Community Officer - Lithium Technologies
Gina Debogovich, Community Manager - Best Buy
Customer communities can foster peer-to-peer engagement, encourage discussion, build loyalty and facilitate purchasing decisions. In this session learn how community dynamics drive participation in users, increases customer frequency, increases post sales satisfaction and how, in under two years, multinational high tech retailer Best Buy has derived a $5m benefit through its customer community engagement. This session will be lead by Community Manager for Best Buy, Gina Debogovich and the Chief Community Officer for social CRM/community solutions provider Lithium Technologies, Joe Cothrel.