Presented By:
Morley Ivers, Chief Rewards Officer - RecycleBank
Doing Well By Doing Good
The loyalty space is becoming increasingly crowded, but finding a way to cut through that clutter with a program that partners with cause-driven brands, rewards people for doing good and provides economic stimulus for all involved will help grow and retain membership, attract partners with common goals and ultimately shift consumer behavior.
Overview:
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The RecycleBank Story
- Loyalty Program with Purpose Brands Enjoy Significant Public Relations
- Loyalty Industry – Do Our Norms From The Past Present The Best Playbook for the Future?
- Major decisions driven primarily by contingent liability management limit program’s potential
- Number partners; value derived; engagement; and growth rates are restricted
- Loyalty’s New Paradigm – Changing consumer behavior to benefit the Loyalty Program Operator, Key Partners, and a Purpose at the same time may unlock new potential
- Results from the new paradigm – unparalleled program growth, unprecedented consumer engagement, economic stimulus for all stakeholders and a better world to live in at the same time
- Case Study: Partnering for a cause
Doing Well By Doing Good – something that every loyalty program can and should execute