Presented By:
Robert Passikoff, Founder and President - Brand Keys
Jim Harris, CEO - Office Media Network
Consumer engagement with new and old media is evolving rapidly. “New” media technologies are becoming more regarded and relied upon as media platforms-by marketers AND consumers. Measures currently used to evaluate media touch points are not considering variables relevant to today’s consumer, and therefore are not an accurate predictor of in-market behavior. Properly configured, consumer engagement is a metric that has been proven to be the most reliable and correlated to sales. While the value of media entities (and combinations thereof) can always be defined by their size of the audience or their demographics, they cannot be uniquely differentiated unless we examine the levels of engagement they engender.
Brand Keys will present Loyalty Expo attendees with a real consumer-centric, engagement-based holistic measure for cross media planning.