Presented by:
Phil Rubin, CEO & President - rDialogue
Natalie White, Vice President, Customer Marketing and Relationships - Kimpton Hotels & Restaurants
While everyone is looking for the latest and greatest silver bullet to drive customer engagement and loyalty, the ones that are truly lasting and most impactful are those that are brand-driven, customer-relevant and distinctive. This session will take a look at best practices of how brands connect with customers to drive engagement across channels and how that pays off in terms of results. Real world examples will include a variety of industries including travel and hospitality, retail, restaurants and telecommunications. The session will feature engagement strategies and tactics across channels, both within and outside of loyalty programs and also include how leading brands are using social media to engage customers.
We will explore engagement initiatives in areas such as:
- Customer experience
- Loyalty program enrollment, communications, rewards and elite tiers
- Research and data collection
- Integrated campaigns