Presented By:
Stuart Kiefer, Division Manager of Loyalty Solutions – First Data
Beth Simpson, Director, Marketing Communications – Compass Group
As a way to reward frequent customers, the “buy six sandwiches and get one free” punch card has become a little stale. However, new technology that tracks, reinforces and rewards desired customer behavior has freshened up the loyalty recipe like never before. Compass Group, one of the world’s largest food service companies, has partnered with First Data to reinvent rewards programs for its corporate café customers so they can build stronger customer relationships and increase sales.
Beth Simpson from Compass Group and Stuart Kiefer from First Data will discuss how both companies worked together to create this tiered loyalty program that tailors to customers’ needs, whether it’s giving diners a large number of points up front, real-time messaging triggered at the point of sale, or offering Web-based campaign tools to manage their rewards. In addition, they will discuss how they recently introduced a cashless reward component as an additional incentive for customers.
Simpson and Kiefer will address the following key points during the session:
· An overview of the ZipThru program – how it tracks, reinforces and rewards desired customer behavior
· How tracking customer behavior can make it easier to reward the most frequent customers at a higher level
· Benefits and challenges to a tiered reward program
· Current results and discussions about future additions