Presented By:
Mike Blyth, President, Insight and Communications - LMG North America
Luc Bondar, Global Vice President, Loyalty - Carlson Marketing Worldwide
The loyalty landscape is changing fast and loyalty is under considerable pressure from customers, competitors and commercial issues. But there is a huge opportunity for progressive players. Building customer loyalty is an integrated process and the loyalty journey has many stages.
In this exciting session with contexts from around the world, you will learn about developing best-in-class nextgen loyalty that is shaking up the industry outside the US. Mike Blyth, President LMG North America and Luc Bondar, Global Vice President – Loyalty, Carlson Marketing Worldwide will share with you a vision for moving from the “little L” to the “big L” by shaping your loyalty strategy with customers, your store experience, communication experience, suppliers and media.
In this session you will learn how to develop a best-in-class NextGen loyalty by:
• Leveraging your current loyalty program
• Building 2nd generation customer strategy
• Evaluating supplier involvement
• Integrating insight and CRM
• And a few other ideas