Presented By:
Barry Kirk, Director, Loyalty Strategy - Maritz

Marketing professionals need a new approach to loyalty – one that focuses on generating lasting customer attitudes and behaviors toward their brand and its products and services. But old thinking and rational, transactional-based programs alone won’t get that kind of loyalty. Through a deep understanding of people, marketers can tap into the way our minds and emotions work, and create programs based on mutual gain and true engagement. During this energetic and interactive workshop, you’ll learn about:

The progression from transactional and rational relationships with your customers to ones based on “irrational loyalty”
Key principles of human behavior like attention, memory, fairness, fun and goal-pursuit and how understanding these principles enables you to engage more thoroughly and personally with your customers
Real world examples of how companies create irrationally loyal relationships
Ways you can adapt your own program to utilize some of these principles through interactive discussions

2010 : Workshop: Irrationally Loyal: The Neuroscience of Engagement

Agenda